Sector: 
Consumer Services
Main location: 
Prague, Czech Republic
Investment date: 
Nov 2014
Abris contact: 

In November 2014, Abris acquired a 76% stake in AAA Auto, the number one pre-owned car dealer in the CEE and the only cross-border operator in this part of Europe. The Company is considered a pioneer in providing premium services to customers trading over 60,000 cars every year. It is also one of the leading vehicle-oriented financial services intermediaries offering an array of financing options.

The experience gained in the Masterlease transaction helped us to understand certain peculiarities of the CEE car market. This knowledge was crucial in developing the equity story for our investment in AAA Auto.

A large number of sometimes conflicted minority shareholders made this transaction a difficult acquisition for a trade buyer or a typical PE fund. Abris’ experience in unlocking such situations and in developing an effective collaboration between the Fund, the management and shareholders was critical in successfully putting this deal together.

The Company is headquartered in Prague (Czech Republic) and operates through a vast retail branch network in the Czech Republic, Slovakia, Hungary, and most recently Poland.  These branches are supported by a call centre and website. The key feature of the company’s business model is the proprietary, in-house vehicle purchasing and pricing system based on real-time intelligence. Such strong sourcing power combined with an unmatched customer acquisition strategy has built AAA Auto’s position as a one-stop-shop for all automotive needs.